This project involved creating a series of mock-ups for a potential re-design of a local business' website.
Cookie Fix bakes and sells cookies and cakes in the Birmingham and just recently, Hunstville area.
Before:
The original site feels crowded with information. Too many options in the menu bar can often overwhelm users. The photos throughout the site are distracting and the type isn't cohesive.
After:
I wanted to focus on building a hierarchy of information as well as organizing the site in a clean and efficient way in order to promote user friendliness.
I also created a new logo and refined the color palette to create more visual interest. The old logo felt rudimentary even though there is a lot of creative opportunity surrounding the company name.